April 21 is Mobile D-Day

Further to our recent post about Google increasing its emphasis on ‘mobile compatible websites, they have now announced major mobile-specific changes that will have a “significant impact in search results.”

Mobile Friendliness is an even bigger rank signal

Starting April 21 Google are “…expanding our use of mobile-friendliness as a ranking signal.
The announcement goes onto say this will have a “significant impact in search results.”

Do yourself a favour

As far as I’m concerned that’s Google-speak for earth shattering so this is an excellent time to

  1. Check if your current site is ‘mobile compatible’
    This compatibility tool will help you
  2. If it isn’t do something about it ASAP
    The best approach is to contact your web developer to discuss options with them