April 21 is Mobile D-Day
Further to our recent post about Google increasing its emphasis on ‘mobile compatible websites, they have now announced major mobile-specific changes that will have a “significant impact in search results.”
Mobile Friendliness is an even bigger rank signal
Starting April 21 Google are “…expanding our use of mobile-friendliness as a ranking signal.”
The announcement goes onto say this will have a “significant impact in search results.”
Do yourself a favour
As far as I’m concerned that’s Google-speak for earth shattering so this is an excellent time to
- Check if your current site is ‘mobile compatible’
This compatibility tool will help you - If it isn’t do something about it ASAP
The best approach is to contact your web developer to discuss options with them