‘Authorship’ and ‘Author rank’

It seems like there’s been so many changes about Google ‘authorship’ that I really cant keep up!

For a short time authorship ‘displayed’ a thumbnail portrait of the author which helped to establish creditability in search results – then that changed and now Google have stopped ‘authorship’ altogether 

This article by Danny Sullivan helps to clear up some of the mystery and speculates on where this might head in the future.

My view is that some form of ‘author creditability’ is inevitable, and if you are involved in cranking out blogs then keep this concept in mind and be prepared to leverage ‘author rank’ in what ever form it eventually does take.

 

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