So Duplicated Content isn’t a Rank Penalty anymore… Or is it?

In this new video Matt Cutts redefines the impact of duplicate content on a site’s SEO performance. For years the SEO community has been heeding guidelines, hints and more from Google that duplicate content will damage your site’s SEO. In what appears to be a complete turn-around, Matt now tells us that duplicate content wont damage your’s site ranking, but it will find the “best” result from the “cluster” of duplicated pages…

So did the SEO ‘community’ over-speculate on the duplicated content penalty or did Google decide to change their mind about this… All we need to do now is second-guess what Google means by “best result”; well only until they change their mind again…

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