I receive emails regarding my site’s SEO. Are they real?

A common concern amongst business people is that they’ve received an email revealing SEO issues or poor SEO performance in your site. These emails are invariably spam, with the SEO claims generalised information and likely not a specific analysis for your site.

How do you know if they are spam emails?

Senders Email Address
By far the easiest way to uncover spam emails is checkout the senders email address.
Spammers typically use a public email such as a gmail  or me etc
Any real and creditable  business will send emails from the same domain as their website eg peter.cornish@succinctideas.com.au

Checkout their website
If the email has come from the business website domain, then you can use this part of the email address to check the senders business out further.
Do they provide details of the businesses location and contact details ?
If not, they are unlikely to be a legitimate business – why would a legitimate business hide these basic details especially if they are trying to attract business?

Ring them
If you are still interested, then ring the business (don’t email them) using the contact details on the website/email. Its much easier for them to hide behind an email conversation than actually speak to you.
Mind you if they are located overseas, you might want to consider if you would like a local SEO who you can speak to in person.

Get an independent opinion

Spam emails often contain meaningless SEO mumbo-jumbo to frighten the recipient (that’s you) into taking action.
This is based on the well known sales strategy called the FUD Factor – Fear, Uncertainty and Doubt.

Get an SEO expert, preferably one that you trust to check the claims made in the email.

What can you do about SEO Spam emails?

Google Apps Report Spam button

Google Apps Report Spam

Report them to your Spam service – this will vary depending on the spam product you have access to but, but as a Google Apps user I find the Report Spam button very rewarding.
Once a few people have classed the email as spammy in this way, GMail universally classes emails from that email address as spam.