‘Digital Competitors’ are those businesses that complete with you online.
I refer to digital competitors to draw attention to the fact that while a business will know who in their marketplace they compete with, the internet is an entirely different situation:

Same industry different place
The internet does not respect geography. Although there are businesses similar to yours off-line you never compete because they are too far away for clients to consider using them. On the internet they are all as close as your client’s computer screen!

Different industry same keywords
On the internet you compete for keywords
Often you will stumble across accidents of language where the popular description for your offerings coincidentally and unfortunately matches a description in a completely unrelated business or industry.

e.g. You hire indoor plants so your keywords might be plant hire but that’s also what the civil construction industry use to describe earth moving equipment hire !

Posted in: Internet marketing