If your website is considered to be ‘naughty’ by Google i.e. if they believe your site contravenes Google’s Quality Guidelines Google may choose to ‘manually’ enforce a penalty on it. If you are using Google WebMasters Tools for your site then this will be reported under the Search Traffic/Manual Actions menu item.
Notably there are two forms of Manual Actions:
- Site wide matches
Impacts your entire website
- Partial matches
Impacts a page or section in your site
To remove a manual action, you need to Request a Review via Google WebMasters Tools
Read more about Manual Actions here:
In the video below Matt Cutts, Head of WebSpam at Google talks about Manual Actions.
Posted in: Google