What is internet marketing?

Internet marketing is the online version of marketing
essentially its about improving your website’s sales outcomes.

The process works like this:

  • What most businesses need are sales.
  • Sales come from sales leads.
  • Sales leads come from engaged website visitors.
  • These are people who find your site when they are looking for your products and services.

There is nothing accidental, incidental or substantially changed about this sequence in the 10+ years I’ve been involved with marketing online.

A good Internet Marketer will:

  • understand what your clients want and how they seek it.
  • attract these people to your website.
  • help these visitors to find out more about your offerings
  • coax them to engage with your business (that’ a sales lead!)

Posted in: Internet marketing