What is internet marketing?
Internet marketing is the online version of marketing
essentially its about improving your website’s sales outcomes.
The process works like this:
- What most businesses need are sales.
- Sales come from sales leads.
- Sales leads come from engaged website visitors.
- These are people who find your site when they are looking for your products and services.
There is nothing accidental, incidental or substantially changed about this sequence in the 10+ years I’ve been involved with marketing online.
A good Internet Marketer will:
- understand what your clients want and how they seek it.
- attract these people to your website.
- help these visitors to find out more about your offerings
- coax them to engage with your business (that’ a sales lead!)
Posted in: Internet marketing