Target the Google that’s in the same region as your customers. You might have noticed that there are different ‘Googles’ in different countries or geographical regions e.g.
In facts there’s heaps of them! Each version of Google gives local websites a certain priority, and also ‘magically’ people are directed to their local Google so for optimal ranking choose a website domain that matches your target market’s local Google e.g.
If your target clients live in Australia (and hence
use www.google.com.au) a .com.au domain is suggested.
Top level domains (TLD)
Top level domains are a special case as Google WebMasters Tools allows top-level domain ( .com or .org) to be re-assigned to a specific geographic region although they do initially default to USA.
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