We’ve all seen them, but maybe were not aware of the sales importance of these innocuous three lines of text so let’s look a little closer.
A SERP is typically formatted like this:
This is the SERP first line
This is the SERP’s second line which should contain a compelling
reason to go to your website to read more about your services.
www.your website address
When your site is in a search result page, it is your SERP that will influence the searcher to click and visit your site.
If your SERP successfully influences the searcher and they click on your SERP you get the opportunity to pitch your business and ultimately sell; if not you’ve lost a sale. Consequently the SERP is one of the most critical pieces of copy in online sales.