Google’s financials show Cost per Click has dropped

Think your business is doing well ? Google turned over a very healthy $16.86 billion in the quarter ending Dec 2103
Unsurprisingly AdWords click revenues increased 31% from 2012, but I was very surprised to read that the Average Cost per Click dropped 11% from the previous year and approximately 2% over the previous quarter… Really ?

Delve into the detail here: http://investor.google.com/earnings/2013/Q4_google_earnings.html

 

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