New Universal Analytics promises easier, diverse configuration

Analytics have released the new Universal Analytics into ‘public beta’
This new web data collection strategy promises to be more flexible and easier to do cool things (without having to resort to complex script)

I think the really interesting aspect is the Measurement Protocol which allows devices other than your website to send data to your Analytics account to gain broader insights into how your clients interact with your business systems as well as your website…

This might finally solve some of the gripes working with external booking systems etc

Im excited!

 

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *