AdWords Trademark Policy Update

For years AdWords has enforced a strict policy on PPC advertisers that prevented them from using Trademarks in their campaigns as either search terms or displayed in Ads.

This has created problems for some resellers of trademarked products and there have been some notable legal disputes in Australia as well.  In April 2013 a quietly released update to the Adwords Trademark policy changed this dramatically for Australians, with Google standardising its trademark policy.

Notably Google says: Google will not investigate or restrict the use of trademark terms in keywords, even if a trademark complaint is received.
However Google may restrict the use of a trademarked term in ad text  

Trademark owners can submit complaints, but Google will do limited investigations…

One small step for man Google, one giant step backwards for Trademarks.


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