New ‘Google My Business’ helps businesses ‘Get on Google’

Google My BusinessThere’s been a lot of recent changes in Google Places/Google Local Business lately, and the release of Google My Business brings it all together neatly. Google My Business is a unifying dashboard that  makes it “easier than ever to update business information across Google Search, Maps and Google+.” 

This is very important to small business because it provides localised, free exposure to your local clients.
Make sure you are presenting your business online as thoughtfully as you do your offline presence(s)

There’s even a cheesy US-centric video to introduce it…

What’s the difference between Google Places and Google Plus ?

If you are also confused about the difference between Google Places (recognizable as the search results adjacent to red teardrops) and Google Plus Business pages which is a social media display then I found this article from Amanda Di Silvestro as very helpful indeed!

Google Places is a very important search element because it can provide exposure in local search results and best of all there is no charge from Google (currently anyway). Google Plus Business Pages is part of Google’s foray into Social Media and although it was initially mainly used by Geeks, it is now becoming mainstream.

One reason for the increased adoption of Google Plus is the suggestion that Google rewards users with SEO advantages and these days, every little bit helps!