If your website is considered to be ‘naughty’ by Google i.e. if they believe your site contravenes Google’s Quality Guidelines Google may choose to ‘manually’ enforce a penalty on it. If you are using Google WebMasters Tools for your site then this will be reported under the Search Traffic/Manual Actions menu item.

Notably there are two forms of Manual Actions:

  • Site wide matches
    Impacts your entire website
  • Partial matches
    Impacts a page or section in your site

To remove a manual action, you need to Request a Review via Google WebMasters Tools

Read more about Manual Actions here:

In the video below Matt Cutts, Head of WebSpam at Google talks about Manual Actions.

Posted in: Google