The reference to Keywords is used in a couple of contexts:

  • Search criteria used by your prospective clients when they search the internet for your products or services and/or
  • Predominate words in your website

Keywords are more typically two or three word phrases that are not always grammatically correct, and may include an element of geography eg SEO Adelaide

Selecting your target keywords is a cornerstone activity in establishing Pay per Click (PPC) and Search engine Optimisation SEO campaigns. We have written Discover your target Keywords to try to help guide people through this process.