More detail from Google on Mobile Usability Update

Google have provided some additional information on their upcoming Mobile Usability release April 21 that may take some pressure off for business owners who have websites that currently fail Google’s Mobile Usability tests.

Mobile assessment is ‘real time’

Google’s Gary Illyes confirmed that the penalty is ‘real time’. We assume this means your website’s individual pages are assessed each time Google’s crawler ‘GoogleBot’ visits them. So if you have corrected any mobile usability issues, then the next time Google’s crawler visits your site you’ll automatically recovered from the penalty. Of course this also means that if a mobile issue creeps into your site or Google changes their testing criteria, your site will promptly & silently disappear from mobile rank…

..and Page by Page

Further, Gary confirmed that the mobile usability algorithm runs on a page by page basis – the inference being that a page that fails the mobile test will be penalised, but not the entire site.  Whew!

Mobile Usability Fine Points

These items where identified in a Q&A session for mobile-friendly ranking change hangout

mobile friendly SERPETA: The Mobile Usability algorithm will start rolling out on April 21st and will take a few days to a week to completely and globally.

A little bit mobile friendly? You are either mobile-friendly or not, there are no degrees of mobile-friendliness in this algorithm.

Simple test: Check your site’s search results on a mobile device. If the Google SERP says Mobile-friendly relax – you pass the mobile usability test.
These details are a major relief for business owners scrambling to mobilise their websites before April 21. Some Google penalties take time to get removed while you continue to loose money with a site not generating sales leads/sales, so knowing there’s a prompt and automated recovery is a major relief.  Of course it will be interesting to see what happens once the rollout has settled in.