Page load performance is really about Time to First Byte (TTFB)

Google have inferred that page load performance has an impact on ranking i.e. a faster website gets better ranking, but what’s fast, and how is page load performance measured?

This excellent MOZ article by Mark from Zoompf details a study that provides anwers to these questions

There are some surprising results (like why high performance hosting is really important) and even more surprising non-results – its all about Time to First Byte (TTFB)

Time to First Byte has a measurable impact on ranking in this study

If you are interested in getting more sales leads from your website, its certainly worth a read…