‘Purposeful Blogging’ whitepaper Updated

I’ve updated Purposeful Blogging, a productivity guide for bloggers to reflect changes in Google and WordPress.
Originally written in Jan 2011, Purposeful Blogging has been a popular free reference for DIY bloggers and SEOers.

For the skeptics here’s data for an Adelaide website where we added a WordPress blog to create supplemental content about a year ago.
The blog now direct contributes 33% of the site’s search traffic, taking it to over 320 visitors per day.
Given the industries’ AdWords paid advertising clicks cost around $3.21 each, that’s arguably an estimated $260 per day of value.

New blog life cycle



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