SEO vs SEM Budgets

My candidate for Thought of the Week is this quote from Warren Lee in his post on SEO Strategies in 2014

Prioritizing SEO & Paid Search Integration

It never ceases to fascinate me that, in general, although organic marketing drives 90% of traffic and paid efforts drive less than 10%, no matter where you go, organic marketing remains heavily under-invested compared with paid marketing activities.

No comment needed from me…


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